Apps in ChatGPT | DevDay 2025

Produced the launch video for Apps in ChatGPT, OpenAI’s transformation of its flagship product into an interactive platform where third-party applications run directly within conversations. The video premiered at DevDay 2025 — OpenAI’s annual developer conference in San Francisco — as part of the keynote presentation by CEO Sam Altman to an audience of 1,500+ developers, with tens of thousands streaming live.

The launch introduced apps from Booking.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow as the first partners, with the new Apps SDK built on the Model Context Protocol (MCP). The announcement was covered extensively by TechCrunch, CNBC, VentureBeat, InfoQ, and others, and represented a fundamental shift in ChatGPT’s product identity — from conversational AI to interactive platform.