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About

Lead Creative Producer

Lead Creative Producer with 13+ years of experience spanning product launches, broadcast, immersive experiences, and brand systems for companies including OpenAI, Apple, Twitter, Chime, Yahoo, and Young & Rubicam.

Jake Baruch
Adventuring in Iceland with my camera and a hopeful smile, trying to capture a glimpse of the Aurora Borealis (we didn’t)

Experience

OpenAI

September 2025 – April 2026

Creative Producer, Launches & AI Enablement (Contract)

Produced launch campaigns for Apps in ChatGPT at DevDay 2025 and ChatGPT for Teachers. Helped stand up the marketing team's AI enablement practice: a workshop for 400+ non-technical marketers, a 17-person workflow audit, adoption playbooks, and Figma tooling.

Chime

January 2025 – May 2025

Senior Producer (Contract)

Sole producer on all brand and broadcast work over four months: three NBA Playoffs spots, a :60 anthem film with Deion Sanders, a :30 TV spot, and a full social campaign.

Apple

January 2024 – December 2024

Interactive Producer, Special Projects Group (Contract)

Led production of Apple's first fully immersive environment for the WWDC24 Developer app on Vision Pro, running a 10-person pod across five partner teams.

Twitter

June 2019 – January 2023

Senior Producer (Freelance), then Lead Producer (FTE)

Produced the mixed-media rebrand launch film, OOH campaigns across seven cities including Times Square, product launches for Spaces and Communities, and a custom-fabricated installation for The Game Awards.

Yahoo

2017 – 2018

Senior Producer, Yahoo Sports (Contract)

Produced campaigns for Yahoo Sports, embedded with the in-house creative team as NFL streaming opened free to all fans, spanning the livestream slate and the fantasy franchises.

Freelance Creative Producer

May 2015 – June 2019

Creative Producer

Integrated campaigns across agencies and in-house teams for Facebook, 19 Crimes, Cool Effect, BMC, SanDisk, Crystal Cruises, and Transamerica.

Young & Rubicam

May 2013 – May 2015

Producer

Broadcast, digital, and experiential work for Chevron, Texaco, Blue Diamond, Citrix, and other clients.

Selected Clients

OpenAI

Apple

Chime

Twitter

Yahoo

19 Crimes

Cool Effect

BMC Software

Chevron

Texaco

Citrix

Blue Diamond

SanDisk

Crystal Cruises

Transamerica

Young & Rubicam

Download Resume