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BMC SUPER-FY ME

BMC SUPER-FY ME

Custom photobooth for BMC Software’s booth at VMWorld.

For this project I produced a custom photobooth for BMC Software’s booth at VMWorld. The photobooth had customized software that took attendees’ photographs and placed their face on superhero action figures.

Attendees could write custom captions and share the photographs with their friends and colleagues via social media channels. It was hugely popular at the convention.

Credits

Agency

Y&R: California

Creative Director

Mimi Cook

Art Director

Alex Anderson

Copywriter

Aaron Cunningham

Co-Producer

Miriam Lee