Condo TV Commercial
30-second hero TV commercial built to give Chime's financial-progress platform a clear broadcast anchor.
The spot was built to act as the campaign's broadcast centerpiece, giving Chime a more singular, memorable expression in TV.
It works as the anchor around the broader system: clear brand framing, sharper character work, and a stronger top-of-funnel introduction to financial progress.
Credits
Senior Creative Producer
Jake Baruch
Client
Chime
Production Partner
Fela
Director
Emma Higgins